Posts Tagged ‘ gum ’

Stride and 5 - The world’s best marketing

So as I’m sure many of you have seen lately, a new genre of chewing gum has entered the market. Gum that appeals to cigarette smokers, and I’m not talking about nicotine gum. I’m talking about the Cadbury Stride and the soon follower, Wrigley’s 5. Not only are both gums moderately long lasting, but their [...]